Moxie

Drinking Moxie- Maine’s Soft Drink

Moxie Soda of Maine MELiving.com brings you the hidden gem of Maine – Moxie soft drink. Moxie is Maine’s soda pop.

Moxie has been called Maine’s beverage of choice. If you are not from New England, chances are you may not have heard or Moxie or know about this soft drink’s connection to Maine and New England. Learn all about Moxie, its creator, Dr. Augustine Thompson, and the history of Moxie right here. To feature your Maine business, don’t hesitate to get in touch with us.

History of Moxie – Maine’s Soft Drink

Moxie is a sweet yet “distinctively different” soft drink that, at one time, out-sold Coke and Pepsi in America. Today it is bottled by the Monarch Beverage Company. Monarch sells a great deal of Moxie here in New England. Moxie was the brainchild of Dr. Augustine Thompson. The good doctor marketed the original concoction as a patent medicine in 1876 in Lowell, Massachusetts. Dr. Thompson was a native of Union, Maine, and to this day, Union is famous for being the birthplace of Moxie.

The early version of Moxie was a spoon-fed elixir that could supposedly cure a wide range of illnesses, ranging from dementia to impotence. Moxie has been modified several times since then. In 1884, Moxie was reformulated, repackaged, and reintroduced to America as a carbonated soft drink. Sales soared, and according to Moxie Sign and Slogan "Distinctively Different"

Distinctively Different – The original Drink Moxie marketing slogan still rings true today.“Maine Farmhouse Journal”, Moxie was America’s most popular soft drink right up to the early 1920’s.

Today, early Moxie bottles and Moxie advertising pieces are collectors’ items and are probably worth considerably more than they originally cost. Former Red Sox slugger, Ted Williams, endorsed the product, and his tins and advertising signs have become quite collectible. There’s even an annual Moxie Festival, and a Moxie Museum has been proposed.

The Moxie Festival has been held on the second weekend in July in Lisbon, Maine.

Join Moxie lovers from Maine, the US, and abroad at the one and only Moxie Festival. The luau lasts three full days as we “Hang Loose, Drink Moxie!”

Several books have been written about Moxie, including The Moxie Mystique. The mystery today may be in finding a can of Moxie. Ask your favorite beverage store if you’re having trouble buying some.

Most Moxie drinkers will tell you that Moxie is an acquired taste. The flavor is, as the can says, “distinctively different”. We suggest you try some for yourself. You’ll be experiencing a taste of living Americana.